Short Term
Integrate Image and Customer Communications

• Realign corporate identity and communication themes following merger or consolidation.

• Strengthen value proposition and messaging across updated web site, print collateral, and lead generation tools.

• Build micro-marketing and communication programs targeting growth sectors and OEM opportunities.

• Develop a communications around trade shows and customer events to improve attendance and lead generation.

• Create an advertising and public relations program to communicate key messages to customers, media and other stakeholders.

Increased Sales Productivity

• Diversify lead generation to shorten sales cycle times and improve market share.

• Update sales tools to help sales people better evaulate customer's situation and customize information.

• Upgrade proposal process to improve win ratios.

Long Term
Expand your Marketing Capabilities and Resources

• Develop 6 or 12 month marketing communications plan to open new markets and launch new products.

• Work with an external marketing team to help manage and drive business development, branding and marketing activities.

• Outsource marketing project management and supplier coordination so business development managers can spend more time building customer relationships.

Increase Revenues and Market Share

• Refine market and customer segmentation strategies to drive new business and focus communications.

• Increase revenues from turnkey services in custom engineering, prototyping, and systems integration.

• Develop product launch program coordinating sales initiatives with communications and event support.

• Leverage alliance investments with joint business development and communications.
   

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